NCSolutions, leader of the old guard of shopper marketing data suppliers, has revamped its go-to market model. It culminated this year with a new clean room data product, Insights Stream, which takes the company’s in-store shopping receipts data to where advertisers are using data nowadays. Which is to say, the cloud. Jeff Doherty, chief operating […]
The post How NCSolutions Went From Pulling Info From Store Receipts To Cloud Shopper Data Seller appeared first on AdExchanger.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion