Creative And Media’s Much-Needed Merger

Despite efforts at consolidation, traditional agency holdcos remain fragmented on the inside and often confusing to marketers on the outside. WPP’s recent agency reorgs are classic examples of this phenomenon. In 2018, WPP merged creative agencies VML and Young & Rubicam to create VMLY&R. Two years later, WPP combined its shopper marketing agency, Geometry, with […]

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