How big is commerce media? Big enough that Omnicom snapped up Flywheel Digital for $ 835 million. Flywheel began by helping brands with their Amazon presence, from their product page to their advertising spend. Now it pitches itself as a platform and agency-like services. This is actually the second exit for Flywheel. Ascential, which also owns […]
The post The Big Story: Commerce Media Flywheel appeared first on AdExchanger.
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