Is Chumbox Economics Feeding The Industry’s MFA Problem?

In 2022, according to company filings, customers spent a whopping $ 2.4 billion buying clicks from Taboola ($ 1.4 billion) and Outbrain ($ 1 billion). In the same period, the two firms paid publishers $ 1.6 billion for placing their infamous “chumboxes” on their websites. Both Taboola and Outbrain refer to these costs as Traffic Acquisition Costs (TAC). Taboola […]

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