November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Disney Kicks Off Upfront Season With New Advertising Offerings

Disney took advantage of CES to host its fourth annual Tech and Data Showcase on Wednesday, kicking off the 2024 TV upfront season. In front of executives from brands, marketers, and advertisers, the House of Mouse debuted a slate of products like new shoppable offerings and the global ability to buy inventory across both Hulu…
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