November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Pepsi Cherry Picks Millennials to ‘Get Wild’ for New Campaign 

Flag football and lullabies may never be the same thanks to Pepsi. After a busy 2023 leaning into nostalgia for its 125th birthday, Pepsi is off to a fresh start in 2024 with the launch of a new campaign for its Wild Cherry flavored colas that it hopes will hit the sweet spot with millennials…
Adweek Feed