Planet Fitness is hiring an in-house ad sales team to win agency and advertiser budgets for its omnichannel media netw … Wait, what? That’s right: This month, Planet Fitness became the latest brick-and-mortar business to join the parade of retail media networks. PF Media, as it’s called, has a three-pronged media and data sales approach: […]
The post How A Gym Chain Became An Ad Data Seller appeared first on AdExchanger.
More Stories
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware