Programmatic auctions are creating so many carbon copies of themselves, it’s threatening to topple the entire structure of programmatic. The bid duplication is getting so extreme, buyers are starting to take notice of this strange behavior. Instead of seeing the whole universe of bid opportunities, demand-side platforms see only a small portion of inventory copied […]
The post Attack Of The Clones: Programmatic’s Hidden Scourge Of Bid Duplication appeared first on AdExchanger.
More Stories
Meta’s AI Cloud Ambitions Face Cost and Trust Pressures
Nielsen’s $2.15B DoubleVerify Bet Could Make it a Player, Not Just a Referee
Arrivals & Departures: Thrive appoints three leaders across Melbourne, Brisbane and Auckland