Google phased out third-party cookies for 1% of Chrome traffic all of two weeks ago. So, is everything different yet? Some early results are trickling in, with publisher ad network Raptive reporting findings from week-one test campaigns of the 1% cookieless audience. But these early results should be taken with a grain of salt. Raptive […]
The post Early Tests Of Cookieless Chrome Ads Are Encouraging, But Don’t Get Too Excited appeared first on AdExchanger.
More Stories
Newshub reporter joins PMN radio show
How Creator Agencies Prepare for a ‘Deepfake Summer’
What to Expect From WBD’s Upfront, According to Ad Sales Boss Jon Steinlauf