OMD debuts a BVOD data solution for enhanced customer data capabilities

AUCKLAND, Today: In an era of privacy concerns, first-party data offers advertisers a chance to redefine brand connections and gain insights. OMD collaborates for cutting-edge data solutions, recently with TVNZ for McDonald’s.

OMD led an anonymised data collaboration with TVNZ, providing insights like audience viewership and content preferences through a bespoke dashboard. Segmented customer insights identified program preferences for McDonald’s customers on TVNZ+ devices.

“OMD collaborates for cutting-edge data solutions, recently with TVNZ for McDonald’s.”

Jen Hilliar, Business Director at OMD, highlighted the innovative use of TVNZ’s Amazon Web Services solution, enabling anonymisation and deployment of McDonald’s first-party data across channels for personalised ads.

Adrian Green, Head of Consumer Business Insights and Digital at McDonald’s UK, values learning about customers, enhancing overall experiences through strategic partnerships and first-to-market opportunities with OMD and TVNZ.