For those in any doubt, women’s soccer can be a brutal sport, as ecommerce giant Amazon’s European campaign portrays through bumps, scrapes and post-match recovery. In creative agency adam&eveDDB’s first work for Amazon, “The Grit” celebrates the spirit of the women’s game with 30- and 60-second edits. Directed by BAFTA-nominated director Molly Manning Walker, the…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury