K-pop groups Stray Kids and Itzy can bring Coca-Cola deeper into South Korean music fandom and its young global audiences, but maintaining those connection requires immersing the brand in the culture behind the pop. Coca-Cola’s Creations platform has linked the brand with musicians including Ava Max, Rosalia, Marshmello and the Jonas Brothers, designers including Pac…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Creator Agencies Prepare for a ‘Deepfake Summer’
What to Expect From WBD’s Upfront, According to Ad Sales Boss Jon Steinlauf
How Marketers Use Attention Measurement in CTV Strategies