Brands and their agencies are increasingly using artificial intelligence-generated focus groups to simulate conversations with potential customers in order to inform campaigns, saving time and money and asking more sensitive questions. At ad agency Supernatural, chief strategy officer Mike Barrett asked an AI-generated persona what the most impactful challenges of cancer are, informing the campaign…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup