Tattoo aftercare brand Mad Rabbit saw quick and early success on TikTok. But with the platform’s future in potential flux, the strategy is shifting. The direct-to-consumer brand has nearly 600,000 TikTok followers and has been posting more of its TikTok content to social platforms like YouTube and Snapchat in the last year, as well as…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Australians and Kiwis pick their top 10 favourite TV ads
Sophie Turner and LeVar Burton Bring Star Power to The CW’s Fall Lineup
Duncan Garner relaunches podcast as live news show