The IAB projects digital video ad spend will rise to $ 63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.
The post The IAB Predicts Social Video Will Overtake CTV This Year appeared first on AdExchanger.
More Stories
Droga5 reshapes creative leadership
Week of March 24 and Q1 2025 Morning Show Ratings: No Gains in Total Viewers and Adults 25-54
Stuff strengthens commercial team with new hires