The expected shift away from third-party cookies might have slid from 2024 into 2025. But the shift is reshaping the marketing and advertising industry in ways that matter today. The need for organizations to prioritize addressability has never been greater. Yet many marketers are still struggling with precisely how to rework their data strategies to […]
The post Navigating Identity Shifts: Strategies for Sustaining Addressability Amid New Landscapes appeared first on AdExchanger.
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