Paramount is a powerhouse engine of consumer culture. Ray-Ban aviator sales are through the roof thanks to the success of Paramount’s “Top Gun” sequel. And the Paramount show “Yellowstone” has helped flood Montana with wealthy home buyers, for some reason. But Paramount hasn’t profited from sunglass sales or Montana real estate. “We create the culture, […]
The post Paramount Adds Magnite And Programmatic Demand To Its Shoppable Ads Network appeared first on AdExchanger.
More Stories
Human Creativity Fends Off Gen AI in Cannes Jury Rooms
2024 Serves Up a Star-Studded, Controversial Cannes Lions Festival
DoorDash’s Epic Super Bowl Giveaway Just Won the Cannes Lions Titanium Grand Prix