The more new FAST channels there are, the harder it is for them to stand out to advertisers that have long perceived them as the bargain bin of streaming. One way to grab the attention of advertisers is to provide the data and transparency they’ve long been asking for from CTV partners.
The post Show-Level Transparency Could Be A Differentiator For FAST Channels appeared first on AdExchanger.
More Stories
New York Magazine Suspends Olivia Nuzzi Following Alleged Affair With RFK Jr.
New Kamala Harris Ad Links Donald Trump to Mark Robinson
Hasan Minhaj Spills the Tea On Why His Big Kolkata Chai Co. Investment Is Personal