TV-focused demand side platform Madhive acquires Frequence, an omnichannel marketing platform with roots in broadcast TV. Both companies have a foothold with local advertisers.
The post Madhive Acquires Frequence In A Push For Local Omnichannel Budgets appeared first on AdExchanger.
More Stories
New York Magazine Suspends Olivia Nuzzi Following Alleged Affair With RFK Jr.
New Kamala Harris Ad Links Donald Trump to Mark Robinson
Hasan Minhaj Spills the Tea On Why His Big Kolkata Chai Co. Investment Is Personal