GroupM Midyear Forecast Shows Marketers Are Spending More, Faster

Global advertising will grow 7.8% and reach $ 989.8 billion by the end of this year, according to WPP media investment firm GroupM’s This Year Next Year 2024 Global Midyear Forecast. In 2025, the group expects growth to slow down to a 6.8% rate, but reach a new milestone when spending hits $ 1.1 trillion. A more…
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