Shake Shack added a secret sauce to its latest advertising campaign: generative artificial intelligence. The burger joint used full service agency Known’s Reddit-focused gen AI chatbot, The Big Letbotski, to scour over 80,000 active subreddits for contextual conversations around chicken sandwiches. The bot zoned in on phrases such as “healthy lunch on Sunday,” “where can…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
The Business Marketing Group and Paslode team up for power play
Kyle MacLachlan Forms a Cult for the Second Coming of Arby’s Potato Cakes
Google Gives Retailers Its Seal Of Approval; The Benefits Of Brands Getting Political