With attribution-based platforms taking over, there aren’t many ways for an advertiser to bet (and win) big. Plus, what about the Google advertising ID?
The post Why Sponsors Love Niche Sports; Does GAID Need Aid? appeared first on AdExchanger.
In a world where nearly everyone is always online, there is no offline.
More Stories
Around the World: AI & Christmas, a Temu crackdown and Aussie influencers
Here’s a Short Roundup for This Week
Melanie Spencer a finalist in Campaign’s Agency of the Year Awards