On Thursday, Yahoo DSP announced new partnerships with Rippl – a co-op of regional grocery and convenience store chains like Wegmans and Giant Eagle – and PF Media, launched by gym franchisor Planet Fitness earlier this year.
The post Yahoo DSP Adds Planet Fitness And Bridg’s Audiences To Its Retail Media Network appeared first on AdExchanger.
More Stories
DoubleVerify Threatens to Sue Adtech Watchdog Check My Ads For Alleged Defamation
Stuff surges ahead in first quarter
How Linda McMahon’s “A.1.” Gaffe Sparked a Viral Campaign for Steak Sauce