Netflix declined to disclose upfront commitments in dollar amounts or share specific percentages regarding where its commitments came from or what they’re earmarked for. The streamer’s lack of transparency is drawing the ire of the TV ad industry.
The post This Year’s Upfront Results Showcase Netflix’s Lack Of Transparency appeared first on AdExchanger.
More Stories
Kiwi gamers unite for epic boss battle at Spark Game Arena Live
Google, As Well As Advertisers, Benefit from Independent Adtech, Antitrust Emails Show
Paddy Gower’s live tour hits Kiwi towns