November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Industry Pullback From Cookie-Based Tech Proves Cookies Are Already Dead

The cookie is already gone. The budgets have shifted. All the howlers screaming about Chrome’s road map for deprecation are akin to the last soldiers standing on the battlefield clinging to the flag of a fallen nation. In short, it’s over. But we can’t measure the downfall of cookies by looking at the bidstream. There […]

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