A new nonprofit organization in the UK wants to develop the first regulator-approved privacy-compliance certification for ad tech – and it’s got the UK’s data protection authority on board. The group, which launched earlier this year, is called the Coalition for Privacy Compliance in Advertising or CPCA for short. (Not to be confused with the CCPA, […]
The post The UK’s ICO Is Helping Ad Tech Companies With Privacy Compliance appeared first on AdExchanger.
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