November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

PAAPI Could Be As Effective For Retargeting As Third-Parties Cookies, Study Finds

There’s been plenty of mudslinging in and around the Chrome Privacy Sandbox. But the Protected Audiences API (PAAPI) maybe ain’t so bad. PAAPI – a proposal for retargeting on Chrome without third-party cookies – could be nearly as effective as retargeting with third-party cookies, according to a new paper by researchers at Boston University’s Questrom […]

The post PAAPI Could Be As Effective For Retargeting As Third-Parties Cookies, Study Finds appeared first on AdExchanger.

AdExchanger