New platform Sight Lines, launched this month by Murphy Media Partners, aims to boost investment and leadership in women’s sports through a series of global events. New research by Wasserman’s women-focused practice, The Collective, found that the key barriers to investing in women’s sports were lingering resistance among brand leaders and lack of industry data,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup