For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating particular shows before deciding whether to run ads, said Michael Consolazio, VP and digital brand standards lead at GroupeConnect, a division of Publicis Groupe. There […]
The post Acast Taps Barometer To Build Brand-Safe Podcast Marketplaces appeared first on AdExchanger.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion