November 8, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Trump’s Victory Signals Significant Shifts In Media Persuasion

Democrats spent $ 460 million more on traditional advertising promoting Vice President Kamala Harris than Republicans spent bolstering former President Donald J. Trump. The fact that they still lost indicates a change in what type of content nudges people in one direction or another. Rather than relying on standard paid media, the strategy behind Trump’s campaign…
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