November 14, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams

Tired: buying data to target audiences. Wired: buying the whole dang data company. Alliant, an audience platform built on consumer transactional data, announced Wednesday that it has been acquired by Inverness Graham, a private equity firm based in Philadelphia. Alliant will continue to operate as an independent company under the leadership of JoAnne Monfradi Dunn […]

The post Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams appeared first on AdExchanger.

AdExchanger