February 13, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

Unpacking the Future of Retail vs. National Media With Wella and Reckitt

On this episode of the Brave Commerce podcast, recorded at Brave Commerce Live 2024, two experts in media investment engaged in a candid debate on the evolving dynamics of brand media and retail media. Farrah Linden, media director at Wella Company, and Josh Cierski, associate director of media at Reckitt, joined hosts Rachel Tipograph and…
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