Cathy O’Connor to spotlight retail media at WOO Congress

MEXICO CITY, Today: oOh!media CEO Cathy O’Connor is the first confirmed speaker for the World Out of Home Organization’s 2025 Annual Congress in Mexico City. She’ll discuss retail media’s growth and its impact on OOH.

Retail media is the fastest-growing media sector, with global revenues expected to exceed $ 179.5B in 2025. As it expands, in-store retail media is emerging as a major opportunity for the OOH industry.

A leading media figure in Australia, O’Connor will explore how retail media presents a strategic opportunity for OOH and how oOh!media is positioned to capitalise on this growth.

oOh!media launched its retail media division, reo, in 2023, partnering with retailers to build omni-channel retail media networks. Its retail OOH offering spans over 4,000 screens in 450+ shopping centres.

“Cathy O’Connor is one of today’s ground-breaking media leaders, seeing the bigger media picture as well as the particular issues of OOH.” – Tom Goddard

Clients include major ANZ retailers like Officeworks, Petbarn, The Warehouse Group, and Australia Post, strengthening oOh!media’s position in the expanding retail media space.

O’Connor became CEO of oOh!media in 2021 after 12 years leading Nova Entertainment, where she transformed it into a multi-platform business and launched Smooth FM.

Her career includes leadership roles at Austereo and radio advertising sales at 2SM and 2GB. She also chairs the Sony Foundation and serves on the Outdoor Media Association board.

WOO President Tom Goddard says, “Cathy O’Connor is one of today’s ground-breaking media leaders, seeing the bigger media picture as well as the particular issues of OOH. Retail media is one of the key growth drivers for OOH now and in the future and there could be no better guide to its opportunities and challenges.”