TVNZ leads the way in APAC with Adobe Real-Time CDP Collaboration

TVNZ is proud to be the first publisher in APAC to work with Adobe Real-Time CDP Collaboration.

Along with The Warehouse Group, TVNZ and Adobe presented the potential of this collaboration to market on Thursday July 24 and 2025.

The presentation outlined five pillars driving TVNZ+ and Adobe’s transformation of audience engagement and advertising effectiveness.

A game-changing audience engagement

With Adobe Real-Time CDP Collaboration, TVNZ is pioneering real-time data collaboration, offering advertisers a secure, powerful way to connect with high-value viewers. This integration empowers brands to activate their own first-party data across the TVNZ+ platform, allowing them to pinpoint and expand their reach with unmatched precision.

Features such as personalised advertising, measurement and insights enabling brands to understand viewer engagement during the campaign and transform passive viewers into active participants. This new level of engagement increases attention, deepens brand connections and leads to more memorable and impactful campaigns. Ads aren’t watched, they’re experienced.

Streamlined campaign creation and execution

The integration of Adobe Real-Time CDP Collaboration brings efficiency and simplicity to campaign creation. Advertisers can now build, edit and deploy data-led campaigns in record time thanks to real-time editing tools, seamless compatibility with most major cloud applications and intuitive collaborative workflows. What previously took weeks or even months – such as building custom ad audiences or executing large-scale campaigns can be done at lightning speed.

The result? More dynamic, responsive campaigns that can adapt quickly to market trends and audience response.

Personalised advertising powered by advanced analytics

Personalisation has become the gold standard in advertising, and Adobe Real-Time CDP Collaboration takes it to a new level for TVNZ+ advertisers. Powered by advanced analytics and AI-driven insights, brands will be able to deliver highly targeted messages based on real viewer preferences and behaviour. By analysing both TVNZ+ and advertiser-owned data – without exposing any proprietary information -campaigns can be tailored to reach the right audience at the right time with the right message.

This targeted approach not only enhances the viewer’s experience but also increases the likelihood of conversion. By finding similar audiences, enriching segments through third-party partnerships and creating new audience opportunities, TVNZ advertisers can drive higher engagement and achieve stronger results than ever before.

Seamless, secure and future-proof integration

Adobe Real-Time CDP Collaboration offers seamless integration with TVNZ+’s existing systems. Advertisers can incorporate advanced data and workflow tools into their campaigns without significant disruption. Cloud-based and secure by design, the environment simplifies real-time collaboration on first-party data for all advertisers, technology partners and data providers of choice.

Measurable outcomes and a self-serve future

TVNZ+’s integration with Adobe Real-Time CDP Collaboration and Adobe Experience Platform offers advertisers on-demand dashboards and AI-driven reporting. This level of insight allows brands to continuously measure, optimise and justify their advertising spend with confidence. The move toward a self-serve platform means that advertisers can discover new audience opportunities and enhance their marketing strategies with greater independence and control.

For TVNZ+ advertisers, the integration of Adobe Real-Time CDP Collaboration is more than just a technological upgrade – it’s a strategic leap forward. With enhanced audience engagement, streamlined campaign creation, personalised targeting and secure, seamless integration, advertisers are empowered to achieve better results, faster and more efficiently than ever before.

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