How Bayer Wrote Its Prescription For Programmatic

Bringing media buying in-house is “chaotic and disruptive” – but totally worth it, according to Glenniss Richards, Bayer’s senior director of digital media. Richards spearheaded the in-housing effort for Bayer’s US pharmaceutical division, which took just under two years to complete. But now that the entire shebang is in-house – including programmatic, search and social (both […]

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