Advertising’s AI revolution had the sell side in an existential crisis at AdMonsters’ Sell Side Summit in Austin, Texas, this week. Publishers commiserated about traffic declines of 30% or higher since AI search tools like ChatGPT and Google’s AI Overviews hit the market. To put the traffic problem in perspective, sports-focused publisher On3 impressed attendees […]
The post For Publishers, AI Gives Monetizable Data Insight But Takes Away Traffic appeared first on AdExchanger.
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