Connected TV advertising is thriving, but the foundation below it is starting to crack. Publishers produce the content that makes streaming valuable, yet they carry the heaviest burden and earn the smallest share. Meanwhile, OEMs and streamers have tightened control of distribution and data. What began as a basic imbalance between supply and demand has […]
The post The Illusion Of Complexity: How CTV’s Power Brokers Keep Publishers In The Dark appeared first on AdExchanger.
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