The retail revolution is happening, and APAC consumers are at the forefront. VML has just launched APAC’s Future Shopper, an...
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One factor behind President-elect Donald Trump's victory in early November was his campaign's decision to bet on new media, such...
AUCKLAND, Today: The Epica Awards have revealed the 2024 shortlist, showcasing the best creative work from agencies worldwide. Reviewed by...
The E.W. Scripps Company has created a leadership team to guide the acceleration of the company's artificial intelligence strategy. Kerry...
Nielsen has announced the launch of Advanced Audiences in New Zealand, powered by its Consumer & Media Insights arm. The activation is...
It's a month at the top for NBC News' Today. The morning show celebrated its fourth week as No. 1...
A new survey has found RNZ has achieved its audience goals three years early, with the results showing 80% of...
Viewer interest in national and global affairs apparently returned the week of Nov. 18 as all three evening news broadcasts...
Omnicom Media Group takes three out of four finalist spots on Campaign Asia’s New Zealand Media Agency of the Year...
In recent years, the marketing landscape has been dominated by large-scale, expensive campaigns designed to capture consumer attention. From the...