To mark Hello Kitty's 50th birthday, Japanese entertainment company Sanrio worked with creative studio Whatever Co. to launch a campaign...
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Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on...
Popeyes is aiming to clip the wings of its competitors with the permanent addition of wings to its menu, accompanied...
Second verse, same as the first. Digital dominates global ad spend again, and CTV is leaving linear TV in the...
AUCKLAND, Today: New Zealand, a nation traditionally fueled by cow’s milk, is facing a dairy revolution led by Boring Oat...
As 2023 comes to an end, Lego and Epic Games have finally unveiled what their kid-friendly metaverse will look like....
When “The Attention Economy” warned marketers of the increasing difficulty of engaging consumers “in the face of overwhelming options,” it...
AUCKLAND, Today: In a market-first Christmas collaboration, New Zealand Media and Entertainment partners with The Warehouse and OMG for an...
The Creatorverse Exchange is a program created by Meta and Adweek that brings together marketing executives and top creators to...
Privacy and personalization often feel mutually exclusive in ad tech. And no wonder. The online advertising industry is in the...