AppsFlyer just closed its second acquisition in less than one month. On Tuesday, AppsFlyer acquired oolo, an AI-powered user acquisition...
Programmatic
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AUCKLAND, Tuesday: Over the past half-decade, a staggering 1.8 billion individuals embraced social media, propelling platforms like Facebook, Instagram, and...
Meta has hired Dentsu as the customer relationship solution provider for its encrypted messaging platform WhatsApp's business-focused arm. WhatsApp Business...
AI-driven performance optimization is all the rage these days. Now, Yahoo is getting in on the action with the release...
Iconic pantry staple Barker’s of Geraldine, founded in 1969, has undergone a brand refresh to become newer and more modern....
A new industrywide report shows how buyers, including top advertisers, continue to waste money on inefficient supply paths and low-quality...
The Association of National Advertisers is coming for your ad tech margin. That’s the TL;DR from the ANA’s second Programmatic...
Creative data agency FCB/SIX has joined forces with Kiwibank, the largest New Zealand-owned bank, to lead their direct customer engagement...
Smirnoff is leaning further into intersectionality and inclusivity with a colorful campaign and series of experiences that celebrate the magic...
Under The Hood When Gary Numan sang, “Here in my car, I feel safest of all,” he didn’t know about...