Automaker Hyundai's U.K. campaign was released in January to put the correctly pronounced brand's name on the lips of the...
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The idea of a digital twin is to create personas that function as amalgamations of how different people with similar...
Shortly after GO Media and HYPER were welcomed as new members of the Out of Home Media Association, OOHMAA is...
Ten years ago, Gale did not exist. Five years ago, the Stagwell-owned agency did not have a media practice. And...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Fund At All After luring influencers with...
AUCKLAND, Friday: The Comms Council has lent its support for the 24th Kyiv International Advertising Festival (KIAF), which has issued...
The Oscars are full of grandiose accolades, fawning, excessive adulation and platitudes. When those involve someone behind the scenes, viewers...
AUCKLAND, Today: The Comms Council has this morning released its finalist list for the 43rd Axis Awards show. (Go to...
Much like management consultants lean on tried-and-true project frameworks to solve problems, so does the IPG Mediabrands agency Initiative. For...
AUCKLAND, Today: Tribal Worldwide has launched a new Heritage New Zealand Pouhere Taonga website, designed to provide an innovative experience...