The phrase “caution is key” has already become a totem of sorts for the new age of US antitrust regulation....
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
In September, New Zealand Blood Service launched an eight week nationwide multi-channel campaign to raise awareness of plasma donation. Running...
From Amazon's Rufus to ChatGPT. Adweek Feed
Fragmentation, meet consolidation. On Tuesday, alternative identity platform ID5 acquired TrueData, an identity resolution provider that connects people and households...
TVNZ has announced the resignation of Simon Dallow as presenter of 1News at Six, effective November 28. Dallow has presented TVNZ’s...
Despite backlash to its AI holiday ad last year, Coca-Cola is leaning even further into generative technology, its AI chief...
Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use...
Plus, retailers experiment with agentic commerce. Adweek Feed
One of the great myths of programmatic advertising is the illusion of algorithms replacing humans. In truth, the programmatic industry...
Steinlager‘s campaign for the Barfoot & Thompson Auckland Marathon carried a clear message: the beverage brand loves to celebrate ‘New...