Despite backlash to its AI holiday ad last year, Coca-Cola is leaning even further into generative technology, its AI chief...
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Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use...
Plus, retailers experiment with agentic commerce. Adweek Feed
One of the great myths of programmatic advertising is the illusion of algorithms replacing humans. In truth, the programmatic industry...
Steinlager‘s campaign for the Barfoot & Thompson Auckland Marathon carried a clear message: the beverage brand loves to celebrate ‘New...
ADWEEK unpacks two wildly different holiday ad strategies and what they reveal about each retailer’s fortunes heading into the season....
AUCKLAND, Today: Bastion Shine is bolstering its PR, Corporate, and Social teams with four key hires across its Communications and...
Holiday season campaign follows the introduction of the shoe brand's 'Run as One' ethos. Adweek Feed
Fubo had a good quarter; Kenvue is having a bad time; and the holiday season has started earlier than ever...
AUCKLAND, Today: New Zealand Blood Service has kicked off a nationwide campaign with Remade, shining a light on plasma donation...