It's only August, and 2024 has already been busy with chief marketing officer (CMO) moves. At the start of the...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
The countdown to Google’s antitrust trial has begun. If you’ve been waiting your whole live for nerdy ad tech jargon...
AUCKLAND, Today: The Spinoff is excited to expand its multimedia offerings for commercial partners. They’ve brought on Jane Yee as...
Competition reality TV is having a moment for brands--and everyone wants to be the new bombshell entering the villa. According...
Is it time to retire references to the advertising “duopoly?” Plus, Omnicom wants to bring its major agency brands under...
AUCKLAND, Today: The Interactive Advertising Bureau (IAB New Zealand) has unveiled the judges for the 2024 IAB NZ Digital Advertising...
In 2020, along with several other categories that were impacted due to massive consumer behavior shifts stemming from the pandemic,...
Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the...
The Public Relations Institute of New Zealand has confirmed its board following elections held at the recent AGM, welcoming in...
Search is undergoing a profound transformation. With the recent announcement of OpenAI's SearchGPT moving into beta, Google looking to insert...