“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
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Hearts & Science, part of Omnicom Media Group (OMG), has promoted Jane Stanley to CEO of Hearts & Science Australia...
When people are losing their lives to save their country's freedom, entertainment such as sports feels insignificant and yet it...
Disney, which holds the crown in entertainment, is now also wearing all the ad tech hats. Disney launched the Disney...
New Zealand crypto currency retailer Easy Crypto has appointed MBM as its agency of record for media and Google Marketing...
Since Russia's invasion of Ukraine on Feb. 24, many gaming and esports brands have taken a public stance, whether through...
In-game ads represent a tantalizing untapped revenue source. While gamers are playing, it’s possible to insert ads native to their...
BEIJING and NEW YORK, Tuesday: Special Group NZ was named Independent Agency of the Year, and Sweetshop NZ won Production...
In his State of the Union Speech last night, President Biden called on Congress to pass legislation that limits big...
By Margot Miller, Brand Content Manager, Adikteev Apple’s ATT framework continues to make user acquisition and retention campaigns more difficult...