Advertising is great, but if you're marketing a CPG product, the first thing you need to get right is packaging....
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ZURICH, Today: The World Out of Home Organisation’s #OurSecondChance campaign has appeared on 40,000 digital screens worldwide, making it easily...
Roughly 3.6 million Hispanics in the U.S. will turn 18 during this election season and become eligible to vote, and...
This ain’t no papercut. Roughly 6.6 million United States households will cut the cord this year, according to eMarketer’s latest...
A TikTok account created by two BBDO Atlanta creatives for Street Grace, a nonprofit dedicated to ending child trafficking and...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Key Insight: Ratings for TV's biggest award shows had been falling even prior to the pandemic. Sunday's telecast of the...
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Planning for 2021?...
Facebook rolled out a Voting Information Center in the flagship Facebook application and Instagram in August. Users can visit this...
Jean-Claude Decaux had a vision, one that would forever change the face of outdoor media. In 1964, he invented the...