The company behind a cable channel for babies has built a thriving branded content business on social media.The against-the-grain strategy...
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thinking Inside The Box Amazon is testing a program...
Nielsen went public with ratings for the Netflix hit film “Bird Box” on Tuesday, estimating that the blockbuster (so to...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.Two years ago, Twitter was a company in distress. Usage and revenue...
If Apple has its way, privacy will be a topic of conversation at this year’s Consumer Electronics Show (CES). The...
Turner will activate first-party data from AT&T’s 40 million set-top boxes to improve targeting and attribution for its linear TV...
Some ad tech companies are getting out of the managed media business – and others are jumping in with both feet.On...
Verizon Media – formerly Oath – said Tuesday it has increased the amount of native Microsoft inventory it can sell...
As Targeting Becomes Old Hat, Ad Tech Turns To Creative Marketing and ad tech companies are becoming more involved in...