When Kimpton Hotels became part of the Intercontinental Hotel Group (IHG) in 2014, it saw potential synergies around data and...
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AdWords, search, display, the Play Store, YouTube, AdMob, the Google Display Network…App advertisers used to have to run six or...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Telecom At Me, Bro Comcast is planning a $31...
Did Facebook’s algorithm force the Clinton campaign to pay more for ads than the Trump outfit during the 2016 US...
Each year, Delta deploys a campaign to thank its SkyMiles Medallion loyalty program members.Past campaigns used emails sent to top...
The world’s largest consumer product brands are struggling to grow their US businesses. While some of the challenges are macro-economic,...
AdRoll reorganized on Tuesday by splitting its business into two parts: a new unit called RollWorks focused solely on B2B,...
With additional reporting by Alison Weissbrot. Sizable brands and top-tier publishers can use their clout to pressure media platforms into...