Marketers looking for their customers in contextually relevant environments will be able to do so via a new partnership between...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Once a weekly publication targeting ad buyers and sellers, the Mediaweek franchise returns in April as a three-day virtual summit...
Contextual targeting online dates back more than a decade. But the technique is having a renaissance as marketers test out...
Creators who have been sharing videos from other platforms, like TikTok, on Instagram Reels are in for a rude awakening....
"The Sell Sider" is a column written for the sell side of the digital media community. The proliferation of paywalls to...
The meticulous, Pinterest-perfect life is so easy to mock that it's become the low-hanging fruit of the advertising and entertainment...
District M and Sharethrough will merge to form a single exchange covering native, display, mobile, instream and video. Their combined...
To give brands greater visibility, Auckland-based digital ad network Scroll Media has launched a new range of attention grabbing ad...
Racism has many faces--and it stems from ignorance and fear, according to a new PSA for the International League Against...
Tweets about politics during the US presidential election drove monetizable daily active use of the platform up 27% year over...