As personal AI assistants become commonplace, they will usher in an era where a product's appeal will be more closely...
Programmatic
Boutique production company Sweetshop has appointed popular comedian and entertainer Tom Sainsbury as its newest director. A man of many...
As VML's chief creative officer of Innovation for North America, Walter T. Geer III has a strong pulse on culture....
Independent agency Via has promoted from within to launch its next phase of growth. The Portland, Maine agency has elevated...
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The Economist Group announced two key executive hires, naming Luke Bradley-Jones as the new president of The Economist and Leon...
Marketers know all about hype. And generative AI is in the middle of a feeding frenzy. While many marketers are...
A new campaign from Radio New Zealand (RNZ) is pushing the public broadcaster’s case as New Zealand’s leading audio media...
Global confectionary producer Mondelez International moved to protect its purple packaging by issuing a lawsuit against independent rival Tony's Chocolonely....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Dependent An ad-reliant business feels risky nowadays....